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Williams-Sonoma

Packaging

We were tasked by American kitchenware company Williams-Sonoma to design a seasonal collection of tins for a new range of artisanal chocolates. Celebrating a traditional artisan for each tin – the bourbon distiller, the olive grower, the honey maker, the coffee roaster – we combined inspiration from vintage American packaging with ornate patterns, typography and labelling to make sure each tin felt part of an authentic American family.

Williams-Sonoma

Packaging

We were tasked by American kitchenware company Williams-Sonoma to design a seasonal collection of tins for a new range of artisanal chocolates. Celebrating a traditional artisan for each tin – the bourbon distiller, the olive grower, the honey maker, the coffee roaster – we combined inspiration from vintage American packaging with ornate patterns, typography and labelling to make sure each tin felt part of an authentic American family.

WILLIAMSSONOMA-GROUP-WEB
WILLIAMSSONOMA-CARAMEL-CLOSEUP-WEB
WILLIAMSSONOMA-MELTS-MARBLE-WEB(2)

Williams-Sonoma 

Our design approach brings out the artisanal roots of the product. For example, the Pretzel Peanut Butter Honey Truffles incorporates a gold lined honeycomb pattern; the Dancing Pine Bourbon Chocolate Caramels centre around a golden pine cone insignia, matched by a pine-like pattern; the Sea Salt Hazelnut Brittle introduces wave spray embossing inspired by vintage ephemera, a subtle reference to the artisan Jacobson Salt Co. who hand harvest salt crystals on the rugged Oregon coastline.

WILLIAMSSONOMA-HONEY-WEB
WILLIAMSSONOMA-HONEY-CLOSEUP-WEB
WILLIAMSSONOMA-MELTS-MARBLE-WEB
WILLIAMSSONOMA-MELTS-CLOSEUP-WEB
WILLIAMSSONOMA-MELTS-WEB

Attention to detail allowed us to elevate the everyday, in the same way each product was crafted with a special uplifting ingredient. Bespoke artisanal patterns, stamps of approval and fine embossing help us achieve individuality for each tin, whilst giving them the feel of being in a collectible set.

WILLIAMSSONOMA-COFFEE-WEB
WILLIAMSSONOMA-COFFEE-CLOSEUP-WEB
WILLIAMSSONOMA-BRITTLE-CLOSEUP-WEB
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