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The Clunie & The Flying Stag

Brand Identity, Print, Product Design, Signage

At the centre of The Fife Arms’ gastronomic offering is The Clunie dining room and The Flying Stag public house, each calling for its own logo, look and feel while retaining a sense of belonging to the hotel’s identity.

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The Clunie & The Flying Stag

The Clunie takes its name from the river which flows past The Fife Arms. Full of bespoke elements created especially for the dining space, visitors can enjoy ornamental menus and eccentrically engaging finishing touches that are full of stories, such as the cockerel egg scissors – used to neatly scalp your breakfast’s boiled eggs.

Traditionally the heart of the village, The Flying Stag has a rich heritage that we wanted to stay true to. Staged majestically above the bar counter, artist James Prosek’s hybrid flying stag set the template for our bold approach to the brand icon.

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