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Teatulia

Brand Identity, Packaging, Signage

Already an established and successful tea brand in the USA, Teatulia wanted to make the journey across the pond. We took this opportunity to enliven tea – taking it from the cosy, hug in a mug, oh-so-British persona we know – to make it vibrant, lively and truly unique.

Teatulia

Brand Identity, Packaging, Signage

Already an established and successful tea brand in the USA, Teatulia wanted to make the journey across the pond. We took this opportunity to enliven tea – taking it from the cosy, hug in a mug, oh-so-British persona we know – to make it vibrant, lively and truly unique.

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Drawing on Teatulia’s strong heritage and unusual market position as a single-source tea from an organic Bangladeshi tea garden, we developed a bold, disruptive identity rooted by a sense of place. 

 

The new packaging is infused with Bangladeshi colour and culture. Bengali lettering has been used to differentiate each variant with the first letter of each tea type featuring as a central lettermark on the tea packs, evoking flavour with colourful and lively taste cues.

 

The design travelled seamlessly beyond the pack to a brand new standalone store in Covent Garden where visitors can either buy loose leaf tea to take home, or sit in and enjoy a pot of freshly brewed tea, or even a tea-infused cocktail.

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