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Sardine

Identity, Branding

Inspired by everything from eclectic Italian signage and Matisse cut-outs to the colour palette of Mediterranean coastal landscapes, we created a brand world for Alex Jackson and Stevie Parle’s latest cooking adventure – Sardine – a new London restaurant serving simple, rustic, Southern French and Mediterranean food cooked over a wood fire.

Sardine

Identity, Branding

Inspired by everything from eclectic Italian signage and Matisse cut-outs to the colour palette of Mediterranean coastal landscapes, we created a brand world for Alex Jackson and Stevie Parle’s latest cooking adventure – Sardine – a new London restaurant serving simple, rustic, Southern French and Mediterranean food cooked over a wood fire.

SARDINE_IDENTITY_33_CARDS_FLAT_CL

Sardine

Our brief was to keep the identity casual and unfussy, yet with a nod to the artistic venue. Informed by the myriad of signs and typefaces around the Mediterranean, our wordmarque’s flowing letter R became a subtle link to the sea. With the supporting visual language drawn from paper cut-outs and torn paper collage that evoked sun-drenched coastlines, we found an easily adaptable design resource that could be used across menus, business cards, flyers and the website. Our new identity extended to a bespoke typeface for menus, a simple white neon sign and the website.

SARDINE_IDENTITY_36_NEON_WEB
SARDINE_ALPHABET_SLIDES_5
SARDINE_IDENTITY_04_PLACE_SETTING
SARDINE_ALPHABET_SLIDES_3
SARDINE_IDENTITY_22_CARDS_DISH_METAL_TABLE_2_XX_WEB
SARDINE_ALPHABET_SLIDES_2
SARDINE_IDENTITY_20_TILES_3_XX_WEB
SARDINE_IDENTITY_25_PLACE_SETTING_METAL_3_XX_WEB
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