Growing authentic, great tasting carnaroli rice is at the heart of Riso D’uomo’s mission to make eating Italian risotto the very best possible experience. Our ambition, then, was simple: create a vibrant, contemporary brand that stands apart from the more conservative and conventional approaches to rice packaging.
In the 1300s, on Milan’s immense plain, monks of the St Barnaba Monastery began building the Cascina Basmetto, just as the city’s Duomo (cathedral) was being designed. More than 700 years later, Riso D’uomo still cultivate the same land today, with care and dedication, using traditional artisanal methods and growing their grains in harmony with the seasons.
Our big idea was to rewrite the rice packaging design rulebook and use bold lines, patterns and colours in a way that truly stands out. Our tile shapes are taken directly from the Candoglia marble floor design of Milan’s Duomo itself, to which we added simple geometrical rice patterns reflecting our high quality risotto rice grains.
Making the packaging more compact – like a building block – we helped Riso D’uomo stand out on shelf whilst also suggesting the Duomo’s flooring: it was originally designed to be made a medoni (with bricks).