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Plum + Spilt Milk

Brand Identity, Naming

We named and created the identity for the Great Northern Hotel restaurant, Plum & Spilt Milk, an idea that came from the discovery that the livery colours of maroon and cream used on the first ever Great Northern Railway dining carriage were referred to as Plum and Spilt Milk. 

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Plum and Spilt Milk

The restaurant identity heroes the name and reference to plums in particular, in a playful yet sophisticated way across signage, menus, restaurant cards and bill tickets. We were fully involved in integrating the identity work into the design of the restaurant, styling the interiors, sourcing glasses, silverware and centrepiece items to help bring the space to life.

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