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Piccolo

Brand Identity, Packaging

From the moment we heard about the idea behind Piccolo’s seeds – exemplified by the Slim Jim Aubergine and Spacemaster Cucumber, both dwarf varieties perfect for growing on balconies – we wanted to treat these unique seed packages like a collection of beautiful miniature books.

Piccolo

Brand Identity, Packaging

From the moment we heard about the idea behind Piccolo’s seeds – exemplified by the Slim Jim Aubergine and Spacemaster Cucumber, both dwarf varieties perfect for growing on balconies – we wanted to treat these unique seed packages like a collection of beautiful miniature books.

Piccolo-Group-Main

Piccolo

An Italian company offering select seeds for the space-limited – wanted us to find a new way of telling their story to urban gardeners everywhere.
 

Celebrating the way “good things come in small packages”, we created a logo made from seed-inspired dots arranged in a compact sieve-like roundel to emphasise the perfectly contained nature of the business.

Piccolo-Packs-Group-9
Piccolo-Packs-8
Piccolo-Packs-9
Piccolo-Packs-Group-10
Piccolo-Pack-Details-8

We designed a set of intriguing colourful seed packages using our distinctively dotty illustrative system, contemporary sans serif typography and infographics, the overall effect conveying Piccolo’s inviting urban modernity.

Piccolo-Group
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