Literary superstar Patrick Walsh wanted an inviting look for his exciting new agency. Patrick's initials (P.E.W.) offered us a visual and verbal gift: the welcoming invitation at the heart of the idiom
“Take a pew”. With that – and Alfie the office dog – we had all we needed to create this charming, personable, bookish brand.
Our logo draws parallels between Patrick’s profession and his welcoming persona. The “Open Book” imagery helped keep the brand rooted in books with the double sense of being offered a seat. Patrick shares his office space with Alfie, his dog, so we played on the “One Literary Agent and His Dog” idea with an illustration of them both.