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Percival

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In a world where everyone’s drinking less, Percival & Co’s lightly alcoholic tonic provides the perfect, botanical alternative. Our identity for this wildly delicious tonic duo takes drinkers on a journey from British hedgerows, to the floral infusion it’s become today. 

Inspired by the wild and wonderful hedgerows surrounding the farmhouse where she grew up, Percival’s founder Lucy, set out on a quest to infuse these natural flavours into a series of lightly alcoholic drinks. 

From the logo to the label, our identity brings to life the enchanting, magical history of British hedgerows. With beautiful illustrations by artist Amanda Colville, the bottles’ colours showcase the utterly invigorating flavours inside. The hedgerows grow around the label, telling stories of rose and elderflower – the two different botanical infusions. And the simply natural language beautifully explains what you’ll find inside. This is a disruptive identity for a distinctively British drink without compromise.

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