Working with family-owned liqueur brand, Luxardo, we dug into their historic archives, dating back to 1821 to create packaging for their classic London Dry Gin, and their new Sour Cherry Gin.
We researched their distinctive historical bottles, and designed decorative, ornamented labels that celebrate Italian nineteenth-century graphics, whilst also appealing to contemporary gin drinkers.
Designed as if taken directly from the nineteenth-century, we used a textured matt paper stock and heavily embossed type for the labels, incorporating gold foil for extra lustre. A hand-applied tax strip over the top of the cork gives the bottle a personal touch.
The final result for both bottles is an artisanal, textured, modern classic feel that both reflects the richness of the Luxardo story and successfully represents the delicious high-quality liquids inside.