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Little Italy

Identity, Signage, Packaging

We brought Italy to Jordan with our heritage-inspired designs for a new restaurant and pizzeria in the heart of Amman.

Little Italy

Identity, Signage, Packaging

We brought Italy to Jordan with our heritage-inspired designs for a new restaurant and pizzeria in the heart of Amman.

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Little Italy

To create the identity, we researched the heritage of Italian shop fronts and restaurants, and were hugely inspired by handwritten, beautifully crafted neon signs from old gelaterias and salumerias. Using imperfection as a deliberate design strategy, and playing with the authenticity of old signs, crests and icons, we like to think the end result is a stylishly egalitarian take on the classic Italian eatery. 

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