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Lina Stores

Brand Identity

Our brief was to refresh the branding of a Soho institution without really changing or losing any of the familiar qualities that had become so well known over the last fifty years. We recreated the font from the Grade II listed 1950s shopfront and used their famous peppermint green to maximum effect.

Lina Stores

Brand Identity

Our brief was to refresh the branding of a Soho institution without really changing or losing any of the familiar qualities that had become so well known over the last fifty years. We recreated the font from the Grade II listed 1950s shopfront and used their famous peppermint green to maximum effect.

Lina_Identity_008_InteriorUpScaled

Lina Stores

We used the Lina green on packaging and in the store itself. We developed the Lina stripe for use on wrapping and packaging materials, and added more branded items like espresso and cappucino cups, teatowels and tote bags to promote more recognition of the brand. Our design work has helped to revive Lina Stores whilst keeping its timeless, familiar feel with a coherent, clear identity.

Lina_Identity_001_Logo
Lina_Identity_004_PaperBag
Lina_Identity_006_TissuePaper
Lina_Identity_007_Receipt
Lina_Identity_003_Ribbon
Lina_Identity_002_ToteBag
Lina_Identity_005_Teatowel
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