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Kininvie

Brand Identity, Packaging, Photography

Kininvie Works are the creative experimenters of the whisky world. Unconstrained by the rules and regulations dominating other distillers, they test every grain, mash and method – meticulously mastering, and re-mastering, the whisky making process. Crafted in their skunk-works style distillery, each and every batch is unique. We helped them release a series of these rare batches to the market…

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Kininvie’s unorthodox approach to distillation needed a design identity to match. Aimed at a whole variety of whisky drinkers, from those in-the-know, to those with a curious nose, we set about showcasing the raw truth of Kininvie’s whisky trials. Never pretending to be anything it’s not, this striking design, verging on undesign, takes a refreshingly pragmatic approach.

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Using technical information, diagrams and a new codification system, each whisky in the range tells the experimental story of its development. From the detailed website, to the pastel-hued labels, recycled packaging and candid flash photography, every part of the new identity resembles a scientific report – an invite into a distiller’s world.

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