When inspirational self-taught garden designer Jinny Blom came to us with her first book, The Thoughtful Gardener, we knew we had to refresh the gardening genre while using design to reflect Jinny’s unique approach. With sumptuous photography and conversational writing that elaborates on Jinny’s philosophy, the end result is an inspiring book that balances freedom with elegant restraint.
The Thoughtful Gardener
We used a pared back visual language that allowed the ideas and photography to flourish. Given the book’s sections have abstract titles, we felt free to develop a quietly beautiful design language of simple, green paintbrush strokes to mark the breaks between. These handmade marks became part of the hard-bound cover design, allowing us to create an imaginary garden plan motif, reflecting the garden plans inside, as well as bringing out Jinny’s caring and attentive approach to garden design. A restrained, elegant typography allowed the clarity of the writing to flow.
Jinny Blom Website
We designed Jinny’s website with the same approach to photography, typography and simplicity of style, using the handmade paintbrush strokes as part of Jinny’s new logo identity.