HIDE 01

Hide

— In plain sight
 
 
 
 

Hide, the Michelin starred restaurant from Ollie Dabbous is an exercise in refinement, craft and elegance. The brief, to create the visual identity for a three-storey luxury destination in the heart of London, offered the perfect chance to design without compromise.


We took a modern and understated approach to luxury – reflecting the delicate sophistication of the architectural vision – beginning with a sunken metal nameplate that is half hidden in the highly textural facade, yet still entirely legible.

 
 
 
 
HIDE7167 N13
 
 
 
 
HIDE7167_N11.tif

Every printed element in the restaurant revelled in the details – blind embossed and highly textural – with playful placement of the Hide word marque.

 
 
 
 
HIDE7167_N12.tif

Inspired by Green Park that sits opposite Hide, we have a natural, almost neutral earthy palette.

 
 
 
 
Hide 7167 n2 3 4
 
 
 
 
HIDE7167 N5 crop
HIDE7167 N3 Crop
 
 
 
 
HIDE7167 N8 Colour Correct2

Throughout the restaurant we used printing techniques that deliberately experiments with finishes that could only have been finished by hand – perfectly imperfect.

 
 

PROJECT INFORMATION

  +

CLIENT
Hide


SECTOR
Hospitality