Grant’s is a treasured family-owned whisky and a household name, but over time, awareness of the extraordinary craftsmanship and skill that goes into each bottle has been lost.
From the beginning, our mission was to make the Grant family proud again.
Every bottle of Grant’s whisky is the product of collective skill and achievement, from the three different types of wood that make up the aging barrels to the collaborative team behind each cask of liquid.
Grant’s remains the only blended whisky producer to have its own Stillman, Cooper and Master Blender working together under one roof, sharing specialist skills and expertise from one generation to the next. We wanted to celebrate these three pillars of the distilling process by telling the individual and collective stories of The Maker, The Muscle and The Master.
We retained the distinctive triangular footprint from the previous Grant’s bottle but we introduced a more assertive, masculine silhouette, reducing the bottle height and broadening the shoulders for a prouder look and feel. The new bottle shape also embodies the longstanding brand motto ‘Stand Fast’, which we reinstated.
This comprehensive project included the redesign of the core Grant’s range, restructuring of the complete product range, and creation of an engaging brand world that celebrates the authenticity and quality of Grant’s whisky.