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Glenfiddich Grand Cru

Conception, Branding, Packaging

Glenfiddich is a Scotch whisky brand with a determination to do things differently. From rich Scottish traditions, this whisky forges a path into a new realm, equally rich in ritual. Single malt meets opulent French champagne casks for the ultimate spirit of celebration.

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Glenfiddich Grand Cru

Grand Cru, translating as the very best of this year’s French vintage, is a prestigious 23 Year Old whisky finished, unusually, in cuvée casks. We designed a bespoke bottle and secondary pack to showcase these two worlds colliding in a very special whisky expression. Our designs emanate the iconic decadence of this celebratory union. The angular silhouette of the bottle with its precise V shaped cut represents Glenfiddich’s Scottish home – ‘Valley of the Deer’. A classically refined design, the elevated jet-black glass adorned with gold screen-printed detailing feels a worthy vessel to carry such a celebratory spirit. Luxury Scotland meets French chic.

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The bottle’s intricately foiled closure, muselet inspired gold stopper and its secondary pack, featuring a gold firework, are a nod to champagne’s effervescence. The secondary pack reveals the bottle in a revolving box, adding another level of theatre to the occasion. This is luxury meeting in double measure. Refined Scottish rituals explode in a glamourous pop and sparkle.

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