London’s Somerset House. Home to some of history’s greatest exhibitions. So when they tasked us with creating a new identity for Get Up, Stand Up Now, a trailblazing celebration of Black creativity in Britain and beyond, we couldn’t wait to get started.
Curated by artist Zak Ové, this powerful exhibition features over 100 Black artists, calling for a vibrant, forward-thinking visual identity to match.
Get Up, Stand Up Now illuminates the 50-year impact of Black creativity on British and International culture spanning art, film, photography, music, literature, design and fashion.
Our challenge was to capture this extraordinary talent in a visual identity that complemented the spirit of the exhibition. We wanted to embody the diversity and inspire museum-goers across the generations. That’s why, instead of anchoring the visual around a photograph of one artist’s work, we crafted a single iconic image from the profile of the silhouette of exhibiting artist, Zoe Bedeaux. Offsetting this image in five colours, we worked with exhibition designer Yinka Ilori to develop an eye-catching colour palette which reflected the exhibition themes: Motherland; Imaginary Landscapes; Dream to Change the World; Masquerade; and Mothership.
Proud to be part of such an important exhibition, our energetic design language forms a powerful backdrop to the art, supporting rather than upstaging it. Its flexibility means its been adapted for touchpoints far and wide like the catalogue design, out-of-home ads, signage, the giant flag flying over Somerset House, and more.
We’ve also transformed the vibrant colours and patterns into a variety of branded products in the form of enamel pin badges, pencils, socks and tote bags.