Finding the right look and feel for Curiocity: In Pursuit of London took us on a wonderful goose chase around old London A-Zs, Encyclopaedia and other such Miscellanies. Our challenge: use design to find the right hierarchy and structure for this extraordinarily expansive book.
The 26 chapters of this quirky and unusual book weave together the stories of London with striking reflections, practical ideas and itineraries, and contributions from London voices such as Monica Ali and Iain Sinclair, and illustrations from Chris Riddell, Isabel Greenberg and Steven Appleby.
At the heart of each chapter is an original hand-drawn map, charting everything from the city’s international communities, underground spaces and children’s dreams, to its unrealised plans, erogenous zones and dystopian futures.
We found a set of typefaces appropriate to London and a solid structure and design hierarchy that would help bring order to such a wide variety of content. We worked closely with the authors to add typographic quirks and illustrations, maps and diagrams. The iconic red clothbound flexi-cover, with its use of Johnston typeface and footnotes, creates an arresting contrast to the liveliness of the book’s contents.
Curiocity was shortlisted for a Edward Stanford Travel Writing Award and won Best in Show at the Mobius Awards.