Ceviche is Soho's first Peruvian Kitchen as well as their eponymous signature dish, and with their Pisco bar making Peruvian cocktails, it is a true taste of Peru. The branding takes its inspiration from Lima street art and graphic signage as well as symbols used to represent the city of Lima.
We designed all of the printed collateral for the restaurant, including menus, coasters, postcards, and matchboxes containing information about Peruvian cuisine, as well as staff uniforms and a tiled wall featuring handpainted old symbols and signage inspired by cafe, bar and restaurant graphics from 1970s Lima.
Ceviche: Peruvian Kitchen
Alongside design for the branding, signage, printed collateral and website, we designed the Ceviche cookbook. We wanted to echo the restaurant's interior wall tiles, so we recreated them for the book cover. The book has a mix of old Lima imagery and vibrant, colourful food photography.