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Bacardí

Brand Identity

We have created an iconic new design for Bacardí that tells the remarkable story of a rum and a dynasty. Bacardí is not just another drinks brand. It is a family business whose story is intrinsic to the art and architecture, culture and politics of the turbulent history of the Caribbean island of Cuba.

Bacardí

Brand Identity

We have created an iconic new design for Bacardí that tells the remarkable story of a rum and a dynasty. Bacardí is not just another drinks brand. It is a family business whose story is intrinsic to the art and architecture, culture and politics of the turbulent history of the Caribbean island of Cuba.

Bacardi_BVI_001_SingleBatLogo
image title 153 (Bacardi_CartaBlanca_007_Bottle)
image title 140 (Bacardi_CartaBlanca_002_BottleLabel)

Bacardí

Informed by detailed discussions with the family and inspired by access to a priceless design archive, we redesigned the Bacardí brand identity and created the visual identity guidelines. 

image title 652 (Bacardi_Full-Logo)
Bacardi_POS_016_Notebooks
Bacardi_Bat evolution
image title 156 (Bacardi_POS_011_CratePortrait)

Telling the story

The challenge was to use design to reconnect today's audience with the Bacardí family story and its crucial role in establishing rum as we now know it. We went back to the family archives and based our logo design on early versions of the bat. The word marque came from text inscribed in marble on the company's iconic Art Deco head office building, Edificio Bacardí in Havana, Cuba.

image title 151 (Bacardi_POS_007_WaxStampInvites)
Bacardi_Guidelines_Pages
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