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Allpress

Brand Strategy, Illustration, Writing, Tone of Voice

Allpress briefed us to define a new global positioning, so we headed to New Zealand to meet the founders, and get under the skin of their brand’s story. What followed was strategy that demanded a new and original form - something as non-corporate and characterful as the brand itself:

the world’s first brand strategy comic.

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To truly bring the strategy to life, we developed illustrations tailored to the newly developed values of the brand that allowed us to merge the real-life characters, their real-life story, and the real-life strategy, with more imaginative details.

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We also developed a tone of voice for the comic’s narrator to make this story sound distinctly un-business-like with all the Kiwi wit and warmth of Allpress’ founders.

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