Adidas Originals has built a cult following amongst street conscious style influencers the world over. Cultural revolutions often begin in local neighbourhoods or kiez. Our challenge was to build a visual language that celebrated the unique qualities of each of these communities.
In all of our designs, we explicitly linked each of the Adidas Originals stores with the streets around them. We developed an installation for each of the flagship stores with the Adidas trefoil built up from a 3D model of the local area. Customised Adidas branding proclaims each store’s location and displays the store’s address. A bespoke map of each city adorns bags, wrapping paper and printed collateral. We created a signage system to highlight products stories of individual neighbourhoods and the iconic footwear and apparel.