Adidas Originals has built a cult following amongst street conscious style influencers the world over. Cultural revolutions often begin in local neighbourhoods or kiez. We celebrated the individual qualities of each of these communities and the design resulted in a quiet revolution of its own.
Our idea came from an investigation into the different ways of representing the physical geography of streets from cartography to three-dimensional architect models.
Our challenge was to use design to link Adidas Originals stores explicitly with the streets that surround them.
We developed an installation for each of the flagship retail stores globally, which were inspired by blue foam architectural models. The iconic Adidas Trefoil symbol is built up out of a three-dimensionally extruded model of the urban landscape immediately surrounding the stores.