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10 New Burlington Street

Brand Identity, App Design, Product Design, Website

Our brief was to create a brand for a building and by association, a part of central London divided into four diverse London neighbourhoods: Soho, St James’s, Mayfair and Fitzrovia. The icon that we created references the square cross section of the building and its central position between them all. The radiating lines evoke the relentless energy and bustle of the area.

10 New Burlington Street

Brand Identity, App Design, Product Design, Website

Our brief was to create a brand for a building and by association, a part of central London divided into four diverse London neighbourhoods: Soho, St James’s, Mayfair and Fitzrovia. The icon that we created references the square cross section of the building and its central position between them all. The radiating lines evoke the relentless energy and bustle of the area.

10NBS_Logo_reverse
Exemplar_10NBS_004_Pattern

10 New Burlington Street

Inspired by the way in which the building embraces technology, we decided to harness the potential of a digital medium. We designed and built an iPad app that can be downloaded and used by both agents and potential tenants. 

The content of the app was structured by the ten most commonly asked questions about a commercial office development. This approach was distinctive in its direct and straightforward tone and intended to appeal to the people making the decisions.

 

Exemplar_10NBS_007_iPadScreens)
Exemplar_10NBS_002_Icons
Exemplar_10NBS_006_SlipCase

Book & Collateral

For the launch of the building we have created a limited edition hand-bound book, presented in a slipcase featuring the expanded logo pattern, which demands the reader’s attention.

Exemplar_10NBS_008_Bag
Exemplar_10NBS_005_TenQsBooks
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© Here Design 2018

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London, E8 3QB
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  info@heredesign.co.uk