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Thomas Dakin Gin

Brand Identity, Packaging

We designed a down-to-earth, plain speaking identity and packaging for Thomas Dakin Gin, a new northern, small batch gin rooted in the fascinating story of the founding father of gin.

Thomas Dakin Gin

Brand Identity, Packaging

We designed a down-to-earth, plain speaking identity and packaging for Thomas Dakin Gin, a new northern, small batch gin rooted in the fascinating story of the founding father of gin.

image title 869 (THOMAS_DAKIN_06_BOTTLE_SIDES2_AL_WEB)
image title 881 (THOMAS DAKIN_LOGO-01)
image title 874 (THOMAS_DAKIN_04_BOTTLE_SIDE_AL_WEB)
image title 871 (THOMAS_DAKIN_10_NECK_VIEW_RIGHT_AL_WEB)
image title 867 (THOMAS_DAKIN_07_NECK_LABEL_AL_WEB)

The challenge was to develop an artisanal gin brand that emerged from the unique 250 year distilling heritage of Thomas Dakin, the forefather and pioneer of high quality, premium gin. Our task was to communicate the masculine, straight-talking nature of Thomas Dakin, in stark contrast to the affected style of much southern-oriented gin drinking, whilst elevating the processes and unique botanicals used in the 250 year old recipe. To do this we designed a tall, partly embossed red label, with an abundance of messaging and a variety of typefaces, and set it against a gun-metal grey glass bottle, that refers to square apothecary vessels of the eighteenth century.

image title 866 (THOMAS_DAKIN_08_TOP_VIEW_AL_WEB)
image title 875 (THOMAS_DAKIN_01_BOTTLE_TAG_AL_WEB)
image title 873 (THOMAS_DAKIN_02_BOTTLE_TAG_BACK_AL_WEB)
image title 876 (THOMAS_DAKIN_11_BOOKLET_TAG_AL_WEB)
image title 878 (THOMAS_DAKIN_12_BOOKLET_AL_WEB)
image title 880 (THOMAS_DAKIN_15_SHIPPERX6_AL_WEB)
image title 877 (THOMAS_DAKIN_14_SHIPPER_AL_WEB)
image title 879 (THOMAS_DAKIN_13_COASTERS_AL_WEB)

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