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The Grammar of Spice

Book Design, Brand Identity, Packaging

Following the success of The Geometry of Pasta and Herbarium comes The Grammar of Spice: a flavourful new design compendium that sets out to transform our spice cupboards. Inspired by Owen Jones’s nineteenth century masterpiece, The Grammar of Ornament, our latest book – made entirely Here – marries practical, useful spice advice with the most beautiful, timeless designs from around the world.

The Grammar of Spice

Book Design, Brand Identity, Packaging

Following the success of The Geometry of Pasta and Herbarium comes The Grammar of Spice: a flavourful new design compendium that sets out to transform our spice cupboards. Inspired by Owen Jones’s nineteenth century masterpiece, The Grammar of Ornament, our latest book – made entirely Here – marries practical, useful spice advice with the most beautiful, timeless designs from around the world.

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The Grammar of Spice

Showing that a design agency can originate beautiful and useful work as well as respond to brief, The Grammar of Spice was conceived and authored by Here Design co-founder Caz Hildebrand – this time after a surprising encounter with an architectural design book from the nineteenth century.

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The Grammar of Spice explores over 80 spices – from lesser-known asafoetida to zedoary via old favourites cumin, paprika and ginger. Each description is paired with original designs – and developments adapted from multiple designs – from Owen Jones’s documentation of decoration from around the world, The Grammar of Ornament, first published in 1856.

 

Historical and cultural stories associated with each spice are paired with tips on how to eat, cook and use the spice in all kinds of ways. And to accompany the book, we have made a whole world of products that celebrate the beautiful designs used, ranging from wrapping paper to bars of spiced chocolate.

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