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The Balvenie DCS

Brand Identity, Book, Packaging

The Balvenie DCS Compendium celebrates the career of the Scotch whisky industry’s longest serving Malt Master, David Charles Stewart, and will feature twenty-five hand-selected casks spanning a uniquely wide range of vintages from 2006 to 1968. 

The Balvenie DCS

Brand Identity, Book, Packaging

The Balvenie DCS Compendium celebrates the career of the Scotch whisky industry’s longest serving Malt Master, David Charles Stewart, and will feature twenty-five hand-selected casks spanning a uniquely wide range of vintages from 2006 to 1968. 

image title 838 (BalvenieDCS_Chapter-frame)
image title 840 (BalvenieDCS_Chapter-frame_Guilding)
image title 842 (BalvenieDCS_1968-Frame)

Our challenge was to create a visual identity that allowed this remarkable collection of whiskies to take centre stage throughout. To do this we created a new crystal bottle structure to champion the liquids’ extraordinary colour variants, as well as sturdy walnut packaging structures to emphasise naturalness. The single bottle’s walnut frame references a Tantalus. With the five-bottle frame, the base of each bottle is secured through a brass plate and released by removing a discreet solid walnut ‘key’. The single and five bottle chapter frames were handmade by Scottish cabinetmaker Sam Chinnery, whose workshop is close to the distillery.

 

image title 834 (BalvenieDCS_Chapter-frame_Engraved brass)
image title 835 (BalvenieDCS_Chapter-frame_Engraved-wood)
image title 841 (BalvenieDCS_1978_Frame)
image title 836 (BalvenieDCS_Label-Left)
image title 833 (BalvenieDCS_25Bottles)
image title 832 (BalvenieDCS_Leather-Case_Open)
image title 831 (BalvenieDCS_Leather-Case_Detail-Book)
image title 797 (BALVENIE_DCS_LAUNCH_02_ALL_DETAIL_AL_WEB)
image title 816 (BALVENIE_DCS_LAUNCH_17_BOOK_SPREAD08_AL_WEB)
image title 828 (BALVENIE_DCS_LAUNCH_29_INVITE_DETAIL_AL_WEB)
image title 822 (BALVENIE_DCS_LAUNCH_28_INVITE_BOTH_SIDES_AL_WEB)

To create a premium launch, we designed a series of exhibition displays made from walnut and brass, with text and photography printed on see-through cloth posters. We designed a sturdy, textured 112-page hardback book – with a chocolate brown, embossed cover, gold foil lettering and natural foiled cloth spine – featuring the tasting notes alongside the full story of David Charles Stewart’s work at Balvenie. We also designed a range of printed elements to support the launch event including a press pack, event invitation and itinerary, and a subtly branded bag to keep them in.

image title 824 (BALVENIE_DCS_LAUNCH_32_VIP_INVITE_DETAIL_AL_WEB)
image title 798 (BALVENIE_DCS_LAUNCH_03_BAG_&_BOOK_AL_WEB)
image title 827 (BALVENIE_DCS_LAUNCH_34_WRAP_AL_WEB)
image title 825 (BALVENIE_DCS_LAUNCH_30_LETTER_DETAIL_AL_WEB)
image title 819 (BALVENIE_DCS_LAUNCH_25_BOOK04_DETAIL_AL_WEB)
image title 799 (BALVENIE_DCS_LAUNCH_05_BOOK_DETAIL01_AL_WEB)
image title 804 (BALVENIE_DCS_LAUNCH_11_BOOK_SPREAD02_AL_WEB)
image title 807 (BALVENIE_DCS_LAUNCH_15_BOOK_SPREAD06_AL_WEB)
image title 803 (BALVENIE_DCS_LAUNCH_09_BOOK_DETAIL05_AL_WEB)
image title 801 (BALVENIE_DCS_LAUNCH_06_BOOK_DETAIL02_AL_WEB)
image title 814 (BALVENIE_DCS_LAUNCH_17_BOOK_SPREAD08_AL_WEB)
image title 805 (BALVENIE_DCS_LAUNCH_12_BOOK_SPREAD03_AL_WEB)
image title 800 (BALVENIE_DCS_LAUNCH_07_BOOK_DETAIL03_AL_WEB)
image title 817 (BALVENIE_DCS_LAUNCH_18_BOOK_SPREAD09_AL_WEB)
image title 813 (BALVENIE_DCS_LAUNCH_21_BOOK_SPREAD12_AL_WEB)
image title 812 (BALVENIE_DCS_LAUNCH_19_BOOK_SPREAD10_AL_WEB)
image title 849 (DCS-stand-row-of-5)
image title 896 (BALVENIE_DCS_STRUCTURE_01_WEB)
image title 845 (BalvenieDCS_Event2)
image title 898 (BALVENIE_DCS_STRUCTURE_03_WEB)
image title 847 (BalvenieDCS_Event1)
image title 900 (BALVENIE_DCS_STRUCTURE_04_WEB)
image title 844 (BalvenieDCS_Event3)
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