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The Geometry of Pasta

Brand Creation, Book Design, Packaging

Pasta. It’s a staple, it’s comfort food – we eat it every day – but do we really know it? The Geometry of Pasta opens up the world of pasta and its over 300 shapes, revealing the secrets held in its geometry. Starting with our cookbook that pairs the right shape with the right sauce, our brand has grown into a delicious range of Italian pastas and sauces, and dreams of soon becoming a full blown retail concept.

The Geometry of Pasta

Brand Creation, Book Design, Packaging

Pasta. It’s a staple, it’s comfort food – we eat it every day – but do we really know it? The Geometry of Pasta opens up the world of pasta and its over 300 shapes, revealing the secrets held in its geometry. Starting with our cookbook that pairs the right shape with the right sauce, our brand has grown into a delicious range of Italian pastas and sauces, and dreams of soon becoming a full blown retail concept.

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Roots

The concept for The Geometry of Pasta was inspired by a poster of plumbing grommets that detailed the exact profile, dimensions and qualities of each component. Inspired by the parallel between the mechanics of pasta and plumbing, we created a set of technical drawings of each shape all at actual size, so comparisons could be made between shapes.

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Challenge

Once we began to understand the specific purpose of each shape in terms of its suitability for certain sauces, or the way the texture contributes to the finished dish, we began researching the origins of the shapes and their provenance. The challenge we set ourselves was how to explain what we had found and make use of the simple beauty of these unique shapes in the form of a black and white cookbook.    

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Solution

Having defined the idea of The Geometry of Pasta we wanted to take it to its natural conclusion and create a brand. In partnership with artisans in Italy we have created a range of pasta shapes and sauces, supported by tote bags, stationery and gift boxes. For your nearest retailer, click here.

 

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The Geometry of Pasta is exactly what I would expect it to be: stylish, greed-inducing, knowledgeable and witty; an instant classic – Nigella Lawson

 

Really delicious, authentic pasta recipes – Jamie Oliver

 

The most stylish, and delicious, foodie publication of the year – GQ

 

When I opened the parcel and saw your book yesterday I felt a sharp twinge of jealousy – Anna Del Conte

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