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Adidas Originals

Brand Identity, Store Collateral, Packaging

Adidas Originals has built a cult following amongst street conscious style influencers the world over. Cultural revolutions often begin in local neighbourhoods or kiez. We celebrated the individual qualities of each of these communities and the design resulted in a quiet revolution of its own.

Adidas Originals

Brand Identity, Store Collateral, Packaging

Adidas Originals has built a cult following amongst street conscious style influencers the world over. Cultural revolutions often begin in local neighbourhoods or kiez. We celebrated the individual qualities of each of these communities and the design resulted in a quiet revolution of its own.

AdidasOriginals_TrefoilWall_Berlin
AdidasOriginals_TrefoilWall_NewYork_Making_5

Roots

Our idea came from an investigation into the different ways of representing the physical geography of streets from cartography to three-dimensional architect models.

 

Challenge

Our challenge was to use design to link Adidas Originals stores explicitly with the streets that surround them. 

Grey_AdidasOriginals_LocalTrefoil_StandardGreyBackground_4)
AdidasOriginals_TrefoilWall_NewYork_Making_1RESAVE
Adidas_Originals_003_BagStreet
AdidasOriginals_Stationery_1
AdidasOriginals_TissuePaper_Detail
AdidasOriginals_TissuePaper_Wrap_1_portrait
Adidas_Originals_002_BagsBlueBG

Solution

We developed an installation for each of the flagship retail stores globally, which were inspired by blue foam architectural models. The iconic Adidas Trefoil symbol is built up out of a three-dimensionally extruded model of the urban landscape immediately surrounding the stores.    

AdidasOriginals_InStore_003_LookTag
AdidasOriginals_Instore_005_ShelfSign
AdidasOriginals_InStore_004_WetJumperTag
AdidasOriginals_InStore_002_NeonSign
AdidasOriginals_InStore_001_Stairs

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